Experienced marketer, communicator, and public relations specialist.
Fan of the Oxford comma.
Eternally curious about the world.
Your dog will like me.
I'll gladly ride a rollercoaster with you.
Part hippie, part evil-genius.
I don't like pickles.
PROFESSIONAL SUMMARY
Insightful Marketing and Communications Director with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
SKILLS
It takes 10,000 hours of intensive practice to achieve mastery of complex skills and materials. -Malcolm Gladwell
SKILLS
Project Management
Information Confidentiality
Marketing and Communications Managment
Strategic Planning and Alignment
Enrollment Strategies
Strategic Communications
SOFTWARE
Adobe Creative Suite (Illustrator, InDesign, Photoshop, Audition, etc.)
Microsoft Office Suite and Google Business Suite
FileMaker Pro
MailChimp
Salesforce
Various CRMs (Blackbaud, LSAC Unite, etc.)
CERTIFICATIONS
APPA-certified Philosophical Counselor
NCRC trained Mediator
CBT Practioner
Enterpreneurship and Business Coaching
Meditation Practitioner
Professional Life Coach
Emotional Intelligence Life Coach
Person Life, Health, and Wellness Coach
Organizational Behavior
WORK EXPERIENCE
Interim Enrollment Marketing Manager
Emory University School of Law
ATLANTA, GA
DECEMBER 2021-Present
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Utilized market trends and target audience statistics to effectively market programmatic offerings to the appropriate target audience.
• Coordinated meetings between project members and clients to develop ideas, discuss progress, and set goals.
• Assisted with developing event strategies and tactical plans to promote the accomplishment of marketing goals.
Director of Communications and Marketing
University of Minnesota Morris
MORRIS, MN
DECEMBER 2019-JULY 2021
• Chief Communications Officer and Chief Marketing Officer for the University of Minnesota, Morris, one of five University of Minnesota system campuses, providing direction in strategic marketing and communications strategies.
• Served as Public Information Officer for all emergency and crisis communications. Including all communications related to the current pandemic, as well as weather-related emergencies and other campus events.
• Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.
• Spearheaded the development and relaunching of the UMN Morris website to ensure that the site is externally focused, over the current internal focus, to appeal to prospective students.
• Managed all creative staff on campus, including writers, graphic designers, and videographers, and relationships with outside vendors providing similar services.
• Purchasing of both traditional and electronic advertising to increase enrollment and retention. Both external and internal campaigns have been created, utilizing social media and web analytics to best locate our target audiences and determine which messages will garner the best response.
• Employed project management software to increase departmental efficiencies and ensure services provided to other campus areas are completed promptly and transparently.
• Legislative and community liaison for the University, working with both campus and community partners to meet strategic development and advancement goals.
Executive Director of College Relations
Green River College
AUBURN, WA
JANUARY 2014-JULY 2018
• Provided strategic and operational direction for all marketing, communications, public and legislative relations for a regional community and technical college providing career and technical education, liberal arts transfer education, and Bachelor of Applied Science curriculum for over 17,800 students annually.
• Worked closely with organizational leadership and the board of directors to strategically affect the operational direction.
• Exercised appropriate cost control to meet budget restrictions and maximize profitability.
• Drove strategic improvements to enhance operational and organizational efficiencies.
• Fostered a work culture of collaboration and inclusion to increase morale and reduce turnover.
• Created promotional materials and provided insightful information to social media, websites, and print media to educate the public and increase enrollment.
• Directed all communications regarding emergency operations. Green River was the only community college chosen by the Department of Homeland Security to participate in a project designed to build resiliency on campuses ensuring damage to services and facilities would be minimized in the event of a campus emergency.
• Served as Public Information Officer for the college, providing updates and information to media and elected officials; ensuring all Freedom of Information Act requests were fulfilled in a timely manner; serving as the legislative liaison for the college; coordinating publicity for friends of the college celebrations of gifting.
• Lead the creation of a new fully WACG 2.0 certified accessible GreenRiver.edu website and campus intranet through partnerships with campus community members and student committees, in under six months.
• Aided in rebuilding campus and community relations following turmoil between faculty leadership and administration through open and consistent communications with campus and community members.
• Provided a delivery method for ease of adopting brand identity standards for the campus community.
• Served as operations director for both campus radio stations (KGRR-1 and KGRR-2) and the campus print shop.
Director of Marketing, Communications, and Public Relations
Saint Paul College
SAINT PAUL, MN
MAY 2012-DECEMBER 2013
• Created marketing campaigns in conjunction with Enrollment Services that helped support positive enrollment growth during my tenure. Saint Paul College was the only urban two-year institution to achieve this accomplishment during declining enrollment.
• Created internal and external marketing campaigns to increase learner engagement, retention and completion rates, and increased awareness of the college and the accolades received. Marketing campaigns were developed and implemented for the Friends of Saint Paul College foundation, the Workforce Development, and Continuing Education division, as well as collaborative campaigns with community partners, including the YWCA, HealthForceMN, the International Institute of Minnesota, and others.
• Implemented analytics in multi-channel campaigns to ensure the efficiency and effectiveness of internal and external marketing efforts.
• Secured all media purchases while ensuring adherence to marketing budgets and achieving enrollment targets.
• Served as Editor in Chief for college promotional publication circulated to 170,000 people quarterly, including managing and collaborating with college creative staff and freelance writers, designers, and photographers in creating this publication, related website content, and other collateral materials.
• Worked closely with program deans and faculty to create academic publications for course listings and program requirements, allowing for greater ease of navigating the college experience for learners.
• Served as legislative liaison for the College. Prepared support materials to inform elected officials about concerns on our urban campus and worked to provide equitable legislation to secure a positive financial or educational impact for the College and its students.
• Served as presidential speech and publication writer, with several articles published in the Huffington Post.
Director of Marketing
ABC Seamless
HASTINGS, MN
OCTOBER 2006-MAY 2012
• Recruited to design and manage marketing programs for a new and aggressive strategy that would assist in achieving sales results while maintaining low overhead.
• Provided comprehensive leadership and coaching of personnel across all marketing divisions, including Telemarketing, canvassing, event planning, direct mail, internet marketing, website development, SEO, etc.
• Created a database to better utilize customer information for networking, partnerships, & future marketing endeavors.
• Served as graphic designer and copywriter on the website and all collateral, saving the company valuable budgeting dollars while also ensuring a more targeted approach to reaching qualified potential clients.
Air Personality, News Director, and Talk Show Host
Big Stone Broadcasting Group—KDIO
ORTONVILLE, MN
MAY 1989-SEPTEMBER 2006
APRIL 2019-DECEMBER 2019
• Writing copy for and producing advertising for broadcast; writing and producing engaging content for four daily news broadcasts.
• Hosting morning talk show featuring guests from politics, entertainment, and public service organizations.
• Developed and maintain a public relations network of government agencies and community organizations.
EDUCATION
MBA
BETHEL UNIVERSITY
2012
Marketing and Social Impact Emphases
M.A.
VERMONT COLLEGE OF UNION INSTITUTE AND UNIVERSITY
2005
Philosophy of Law/Applied Ethics
B.A.
UNIVERSITY OF MINNESOTA MORRIS
2004
Philosophy, with distinction
Scholar of the College